When it comes to business, making a profit is the name of the game. For this reason, top level executives and salesmen get sort of a bad rap, because it’s assumed they would take advantage of every situation and anyone in order to increase their profits. The same is now applied to the business of search engine optimization. Companies will find any way they can to increase their search engine ranking, even if it means putting out a few false reviews, badmouthing a competitor, or flooding the internet with pointless content. Your SEO strategies don’t have to be so black hat though. In fact, you can do a lot of good for the world with just the right white hat SEO strategies. Not only will they still help your web ranking, but they will also bring attention to your business for all the good you’re doing. The important points below will definitely must to read.
Give out a Scholarship
When we think of saving the world, normally we think in terms of future generations. In other words, we want to help our children have a better future. You can contribute to this desire by creating a scholarship to give out each year. You may give out a scholarship for a low income high school graduate to go to college or a student looking to go into the same field you are in. You will then be able to go to the school to present your award, who will then post it on their website, as will the university at which the scholarship is intended to be used. In other words, you just got your company name and link on two .edu sites.
These are some of the best possible sites to place your link because of their respected status and high ranking in Google. By helping a young adult become an educated and contributing member of society, you have created a very beneficial backlink or two.
Sponsor a Charity Fundraiser
Another way to impact the world in a positive way is by sponsoring a charity fundraiser or other event. You can sponsor part of the event or all of it, but either way, you will be helping a large group of people through one organization. Not only that, but your business name will be on banners, handouts, and whatever other paper they have floating around their event in thanks for your support. They will also advertise their event in advance on their website and social media sites.
If you are the main sponsor, they will definitely include your business’ contribution in those ads. That means your website link and business name will be on multiple sites and maybe even multiple times. All of those links add to your company exposure and SEO potential and of course to your new, charitable reputation.
Partner with a Nonprofit Group
There are a lot of nonprofit groups out there who work similarly to charities. They tend to serve the purpose of helping or educating those less fortunate. The YMCA is a good example of this. While they do have a gym membership system, they also provide low cost daycare, swimming lessons, summer camps, and more for the low income communities they serve. When you become one of their partners, you can help them improve part of their building, host an additional activity, or provide yet another service to those in need.
All partners are listed on their website, their program packets, and sometimes, even the T-shirts their staff wear. Once again, just by helping out, you’re getting your business name and link in more places. Additionally, most nonprofits have their websites on the .org domain. This is another one of the highly-regarded and highly-ranked websites that would greatly benefit your own search engine ranking by association and connection.
Donate to Those in Need
If you see a need in your community, you don’t necessarily need the help of a charity or nonprofit to take care of it. If you feel that you have found a worthy family or individual who could use a donation of your products or services, then by all means, give. Before you do though, be sure to send out a press release to all the local news organizations. They will probably want to be there when you donate to find out about the family’s touching story and to mention that generous business who decided to donate. Your story will not only end up on the television news, but also in the local paper. Both of those news organizations will have website versions of their stories where your company name and link can be posted. News organizations tend to put out a lot of content and receive a lot of traffic. That means their websites are great for quality SEO backlinking.
Name an Award Recipient
If you don’t have the right kinds of products and services to give to those in need, but notice somebody else who is giving, you can show your appreciation for their service by honoring them with an award. Your selfless act of honoring that individual won’t go unnoticed, especially if you put your company name on the award and make it an annual ceremony. As with the donation, be sure to send out a press release so that reporters can be there for the ceremony. They will want to know what made you notice this individual and why you feel they deserve an award. They will do an entire story exploring the good this person has done, and within that will have to mention the name of the award, which is the same as your company’s name and the awarding organization- again, your company. These stories will then be repeated on their high-traffic websites.
Get Involved with Government Programs
Although you might think of the government as more of a money taker than a giver, there are actually quite a few government programs you might want to align your company with. The government, whether state or federal, puts out many grants each year to spur growth and stimulate the economy. Your company could take part in hiring veterans of war for instance, or even in hiring former convicts who have turned their lives around. By doing this, your business will receive money to help pay for these new employees and your company just might get mentioned on a .gov website. As usual, this different domain of higher status has great backlink and SEO potential. Other government programs that you could help include Americorps and FEMA. Becoming involved with programs like these will allow your company to serve your country and your SEO purposes.
Reduce Your Carbon Footprint
If you really want to make an impact on the world, you need to go green. Many businesses are converting to more sustainable practices in order to save energy and reduce their carbon footprint. You can go paperless, use recycled materials, add green energy to your building, and invest in energy-saving office equipment. All of this will work together to decrease your emissions and to reduce your overall operating costs in the long run. Your impact on the world won’t go unnoticed either. There are several websites that list green companies so customers can have an impact on the environment with their product and service choices.
Many reputable news organizations and internet magazines have also been writing articles about companies going green. Forbes even lists the top 100 green companies each year. After your company finishes the transition, invite some news anchors out to explain why your company wants to help save the world. Your story may get even more attention by national entities, which helps your link get on some big name websites. And all the while your company is busy being admired for your positive impact on the world, your effective SEO strategies will be positively impacting your search engine rank.