Because of the recent Google Panda and Penguin updates, sites are getting penalized left and right for keyword stuffing and other less than reputable SEO tactics. For this reason, good writers who can come up with high quality, original content are in popular demand. You can still use your many website pages to embed keywords and drive traffic, but you’re going to need to fill them with great content actually meant to inform audiences. Instead of repeating the same kind of content for each variation of a few keyword phrases, try using the following five article styles to breathe life back into your content and to bring traffic back to your page.
The How-To
Most people looking for information on the internet appreciate a step-by-step how-to article to take them from the start of their project to the end. You can use this to your advantage by creating how-to articles inspired by the keywords people are searching. If people are searching for a product you sell, say dog leashes for instance, you could write several how-to articles related to training dogs. You’ll just need to be sure to mention dog leashes in the title and somewhere within the content of your article. If your article is truly helpful, you’ll probably get a lot of traffic simply from people who are looking for help and dog leash related information. It’s a good idea to add links to your keywords too. That way, when you mention choosing the right dog leash, they can click and be led to the page on your website that sells that perfect leash.
The Expert Advice
If the advice you have to give isn’t step-by-step but still helpful and informative, you could take the perspective of an expert. Much like this article, giving out several helpful tips in one article is a great way to inform readers and to drive traffic to your related website. If you provide writing services for example, you could write an expert article about the top three characteristics every great article should have. Again, when you mention writing services in your article, be sure to link it back to your website. This way, it will be easy for new potential clients to find great writers on your site, and now, after reading your article, they’ll even know what they should be looking for within your writing. Expert articles can take the form of top tips, dos and don’ts, or answering the all-important why and where questions within your industry and related to the keywords you are using for that particular article.
The Latest News
A new trend in SEO article writing includes news articles. Instead of trying to come up with new content every day, companies are researching the latest news articles related to their industry or their keyword terms and are simply rewriting that content. Normally, they include a boiler plate at the end of each article, which is basically just a section describing their company and services. This way, readers can see why that company’s services or products are important and perhaps click through to purchase them for themselves. If you provide background checking services for example, you might write articles about the latest crimes that a background check might have been able to prevent.
And of course, every time the words background check are mentioned, you provide a link to the background check service you provide. Another great part of this strategy is that you can also link quotes back to the article where you found the news story to begin with. If you are using large, reputable news organizations for your source articles, having links to those websites will further boost your search engine ranking, consequently, driving more traffic to your site.
The Persuasive Pitch
If you like to shake things up with your content, you might want to try the persuasive angle. Of course, you will do this at the risk of offending readers who might not be on the same side of the argument as you, but either way, a good argument can be very entertaining, which gets attention. You can debate anything from tax laws to political decisions that affect your company, which are both sure to get fans fired up. When using this kind of article, it’s a good idea to include a space for your readers to comment. By giving them a place to participate, you’ll get a lot more traffic and shares, because they will want others to hear their side of the story and will want to see who responds to theirs. At the very least, you will stir up some curiosity in your business and people might want to see just what your company is all about.
The Personal Blog
For smaller companies, sometimes a more personal approach is better. A blog can be a casual way to discuss the goings on about the company, reflect on industry changes, and to promote products and services. Your blog could be written from the perspective of the owner or another experienced staff member. If you are a doctor who owns a small practice for instance, you could discuss how the idea of medical care has changed over the years, between when you first finished your degree until now. This kind of writing gives people an idea of who you are, what your views are, and why they might want to become a loyal customer. It’s a good idea to use trending topics as inspiration for your blogs and of course, always link back to your main website using commonly searched keywords. This strategy will not only help you drive targeted traffic to your site, but also gain some regular readers as people subscribe to your engaging articles.
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