Every website wants to improve their search ranking. Being at the top of a search engine gives you the privilege of capturing about 90% of all clicks for your particular keyword, and your website is commonly trusted more because it was able to obtain such a high spot. Most website owners know that backlinks are needed to improve their rank, and these links are part of organic SEO. Organic SEO has many benefits, but getting its full effect can be a little difficult.
Long Standing Effects
Paid traffic is great for many reasons. It can supply your website with a large amount of visitors, and it can really get your website off the ground when it is just starting out. At the same time, the effects usually wear off after you stop paying for the traffic.
Organic SEO keeps bringing traffic to your website, as long as you maintain that high rank. This is especially powerful for keywords that have a good number of daily searches, since you can get hundreds or thousands of people per day with one good rank.
Websites at the top of Google are usually trusted more. Most people know about paid listings, so they know that a certain website paid to get exposure. A website at the top of Google didn’t pay for that rank. Instead, it got it by being the most relevant website that Google could find.
People want relevant websites. A paid listing might be relevant, but the top listing will be relevant.
Lastly, organic SEO has a much better CTR. A common AdWords ad has about a 2-5% CTR. A common website at the top of Google gets about 60% CTR. In fact, about 80-90% of all clicks go to websites on the first page of Google. You also don’t have to pay for those clicks, outside of paying for the work needed to get organic SEO.
What is Organic SEO?
Organic SEO is great, but what is it? In many ways, this is one of the simpler approaches to SEO, but it works. What you are effectively doing is making quality content that can reach the top of the search engines.
Now, amateur optimizers will tell you to start off by making an article that is stuffed with keywords. They will insist that you don’t need to worry about the quality of the article; you just need to get exposure. While an article like this might get you some clicks, you definitely won’t get the major benefits that you would with a good article.
The focus is shifting to less on keywords, and more on quality. Keywords are important for organic SEO, but you shouldn’t stuff your articles with them. You should really only focus on one keyword, and then mention it about once or twice in your article. That’s it.
Make an article that people really want to link to. Something that people would gladly read. It can be funny, serious, business-minded or even controversial. Regardless of the tone, you need to have good writing to make the most of this SEO tactic.
You’re probably not a writer at heart. Though the Internet is obsessed with content, most website owners are not actually writers. If you do not want to outsource to a professional writer or SEO agency, then write something that you would be interested in reading. Write the article that can stand up amongst the crowd of other articles out there.
The reason why this is called organic, or sometimes natural, SEO is because you are making content that people would want to link to. Search engines primary run on links for determining relevancy. While it would be a little too simple to say that the website with the most links gets the highest rank, more links usually equates to a better rank.
You need content that people want to link to if you wish to really capture the power of organic SEO. This type of link building is natural because you aren’t the one building the links. It’s other people, and that’s the way it should be. You just have to concentrate on making the article, and then people will reward it by linking to it.
At the same time, your article will need some initial exposure so people can link to it. It would be idealist to say that good content will shine through the bad content because there are millions of articles out there.
To get the ball rolling, you should build up some high-quality links to your content. These links should be manually created, not through software, and they should only come from good websites that are relevant to your content.
Social media is also becoming a major part of SEO. The last Penguin update made this very clear. Search engines now consider social signals a perfect source of information for indicating relevancy, and you can harness this to help your organic SEO.
Post your article on your social media page. Your followers will often read the content, and they will link back to it if the content is good enough.
Organic SEO Myths
There are many myths floating around about what is good or bad for organic SEO. Most of these myths are very dangerous, and they will end up hurting your rankings. Others will make you waste energy on things that don’t matter because they won’t affect your ranking at all.
One such myth is that paid advertisements affect your ranking. Many people think that AdWords will help their rank, while others think it will hurt your position. Neither is true. While AdWords may be able to help your rank by exposing people to your content, AdWords itself will not do anything to your ranking.
Word count is another myth. Some people think they need a 500-word article to get the best ranking, and that anything less won’t be counted by Google. While a longer article does give you the chance to talk about a topic in more detail, and this can improve the number of people linking to your website, a longer article does not necessarily mean better rankings. Write enough to cover the topic in detail, even if it’s just 200 words.
Another myth is that links are links, and it doesn’t matter where you get the links from. Your link source is very important. If you get a backlink from an irrelevant scamming website, then you are going to look guilty by association. You need good links to improve your SERPs.
The last big myth is that it doesn’t matter how quickly you build links to your website. If your website has just been created and it gets 1,000 links, then this is going to look very strange to Google. You need to build links slowly to look as natural as possible.
Getting a Professional
Organic SEO may be one of the easiest ways to improve your search engine ranking, but it can still go very wrong if you don’t know what you are doing. There are countless stories of Webmasters making poor quality content, not linking to the right places or making a mess of this SEO strategy.
Getting a professional will avoid all this. If you don’t have advanced knowledge of SEO, then you should probably leave all the work to a professional that can really help your website.
Organic SEO has many benefits. It lasts much longer than paid traffic, and your website will be trusted more than advertised pages. While it can be easy to get a high rank if you know what you are doing, many Webmasters mess this strategy up because they simply don’t know what they are doing.
If you are worried about accidentally destroying your website or hurting your rankings, then get a professional to do all your SEO work.