SEO companies are making good money these days because Google’s updates are requiring people to shape up their websites or ship out of the search engine rankings. The updates to their crawlers are causing them to look for better content, quality keyword use, and important sites designed for people, not algorithms. Besides making sure your websites are full of purposeful and well-written content, there are a few other strategies you can use to boost your search engine ranking without too much work.
Tag Everything
On the internet, tagging does not have to do with graffiti. Instead, it relates to the name or description given to an object on a website. Hopefully, you have already dropped keywords in your URL, titles, and subheadings, not to mention within your content paragraphs, but there are other places to tag that many people do not think of. Every object that goes on your website can be tagged. The best place to drop one is in the file name, alt tag, and captions of your pictures. When people use Google’s image search using a particular keyword, they will see only the images housed on websites that have been tagged with those keywords. By putting keywords in those places, you will be able to get more traffic when people click your image and more recognition from web crawlers as to the proper use of the related keyword. Anything you embed or insert into your webpages should be tagged. That goes for images, charts, graphs, videos, etc. Some people also use tag clouds to help people search for specific content. These are usually groupings of all the keywords related to content on the site, with each word being a link to that content or to a list of related content.
Use Multiple Domains
You may wonder why so many URLs and domain names are already taken. That is because SEO companies are buying them up like candy. If your domain name is the same as the keywords in your content, you are much more likely to receive a high search engine ranking. If your webhosting company gives you the luxury of unlimited domains, use them. You can think up domain names for 100s of variations of a few keyword phrases and then put content on all of those sites. Of course, you will want to remember to link all of those sites to each other too. If you found that the keywords, “SEO services” are frequently searched for instance, you might also register domains under, “What_are_SEO_Services” “Top_SEO_Services” “SEO_Services_That_Work” and so on and so forth. By putting articles on all of these sites pointing back to your main website, not only will those websites get hits, but you will increase traffic to your website as well. Obviously, these backlinks will also help your search engine ranking.
Link Anchor Text
Although you want your link on many different websites, you do not necessarily want to be that obvious about it. If you put a lengthy URL in the middle of your paragraphs for instance, not only will it look unattractive, but people will not be very likely to click it. Instead, you will want to use anchor text. Anchor text is a keyword or keyword phrase highlighted within content and containing a link to another site. Instead of saying visit our website at www.companynamehere.com for example, you would write it cleverly into the content with something like, “When it comes to SEO services, it is important to choose a company with a variety of proven strategies.” This way, you can use the text to convince people of the importance of what you are saying and the anchor text to lead them to the website where they can purchase the products or services you have been talking about.
Cite Source Links
If you are taking the time to research and write great content, make sure you are using reliable sources from large organization sites. A good SEO trick to add to those articles though, is posting the link of those sources. Every time you link your website to a big, highly-ranked website, it boosts your search engine ranking. You could simply list several sources beneath your article in the form of their URLs, but it is better to be clever about it and work it into your content. Whenever you quote those sources for example, you can link those quotes back to the source website. This encourages people to click it to find out how reputable your source is and to get more information on the study in question. In turn, all of those outgoing clicks to big sites up your ranking.
Spin Format
If you have a lot of domains to put content on but cannot seem to come up with enough content, there is a secret to that too. Spinning content is very common and usually makes for very repetitive articles that slowly get turned into worse and worse writing. That is not an advised practice. Instead of spinning the content, spin the format. In other words, if you write a news article about one topic, take that same topic and write it in a more personal blog style. From there, you can go on to make a video about it, a persuasive debate discussion, a how-to article, etc. Just make a list of all the formats you know how to create content in and then apply each of them to each of your topics, keywords, and domains. That way, you get the most content possible, without sacrificing quality, which all leads to better search engine optimization.
No related posts.
