Rookie SEO developers are under the impression that whatever link one builds will add some value, if not a great amount. But the more is not the merrier in this case. Having a hundred low PR backlinks means that you actually dilute the strength of the link juice that you are hoping to get flowing.
Avoid Link Farms And Spun Content
One trap that many novice website owners fall into is to get into link-farming. These are networks or groups of websites that have links embedded in them to every other one, regardless of the relevance. This pattern is instantly recognized and branded as spamming (or spam-dexing). When relevance of the linking is taken into consideration and linking is done with a view to adding value to the web of information available, it is no longer illegal.
There were times when some search engines only counted the number of back links a page had, as opposed to the quality of those links. This often resulted in pages full of garbage data coming to the top of the results, and it obviously took a toll on the search engine’s popularity and performance. And quality wins hands down. The most popular search engines are those that refer a user to pages with high authority. Link farms victimize the search engines which have loopholes in their indexing procedure. Most search engines do not fall for this bluff anymore.
There have been many punitive measures taken by search engine algorithms in the recent times, with spun content taking a hit and the Panda update coming down hard on copied content and mass produced pages.
How to get high value high PR back links?
The only way that will last in good stead is the honest way. It would be of no use to spend too much money on getting these PR links to rope in idle traffic, because better sales are guaranteed from visitors who come onto the site on their own than ‘bought traffic’ which does not pay off in the end. Successful SEO is that which brings pages to the top, and useful traffic is that which come to the page for the purpose of using the website (often to buy from it).
Useful links are those which may not have a great value at the beginning. But upon subsequent postings, their value might be ameliorated. The key to this is to have content added to it periodically and having the tags in the right places. Search engine algorithms count Meta tags and this is why knowledge of HTML also matters while building a page. A blog is something that gains value over time. When there is a thing such as maintenance done to repair broken links and to increase the page authority by adding tailor-made content to the page, the value of the page increases gradually.
Free high PR links can be built only if you are ready to share link juice with others. Say you add comments to your blog or add a forum posting; it would mean that you are sharing link juice with the pages that visitors come from. Article marketing is another way of bringing in high PR back links and helps you get noticed. Have high PR back links come from authority sites and that means you are in the right company. The search engines will be happy to list you with these, provided you stay away from the bad company of link farms and spammers.
Where To Get Free Backlinks
Count these as your best friends for getting high quality – high PR back links for free:
- Article marketing websites
- Forum postings
- Comments on high page authority blogs
- Social bookmarking
- Niche website directories, article directories
Social Bookmarking
Social bookmarking is the tool that puts a face to your SEO campaign. It helps to bring people in contact with your niche and your offerings in real time. You can add news, advertisements and promotions with ease, and watch your viewership and fan base grow. Getting a page rank of 4 or higher is what you are looking for, and having PR 6 back links is much better.
There are websites that let you tweak the anchor text and optimize your pages to your keywords – 2-3 per page is really good, if the keywords are chosen carefully. Finding the balance between popularity and relevance is crucial.
Related posts:
