Promoting consumer products is relatively challenging with so many competitors today. Even if there are numerous methods of marketing, it is still normally hard to find one system that really works. Different kinds of products have various levels of
challenges, but what is even more challenging is how to promote an adult site.
Unlike marketing general products and services to people of all ages where there is utmost flexibility in promotion, marketing for an adult site has many limitations. For instance, there are many top and famous sites that do not allow linking to adult blogs and to porn sites. Therefore, you cannot implement some strategies that are applicable only to general marketing.
But on the positive side, marketing an adult blog is also easier, considering that men are easily attracted to things that appeal to their sexual interests and fantasies. However, utmost care must be observed at all times to ensure that your campaign stays within the legal bounds to avoid unwanted consequences.
Bear in mind that the strategies to use in this case is quite different from the promotional techniques used to market consumer products. While some concepts may be quite the same, the approach is somehow different considering that the target audience is more specific to adults.
Aside from that, it is also important to remember the norms and general terms of promoting blogs not intended for young viewers. For example, you must direct visitors to a page that confirms if they are 18 years old and above before advancing to the next pages.
Another method is to place a warning sign stating that the contents are intended for adult viewers only. This is important to deter young audience and to avoid complaints from parents and other groups.
Nevertheless, it is important to know beforehand a couple of limitations when implementing the most popular online marketing strategies.
Article Marketing
This is one of the popular forms of internet marketing today. Submitting good quality articles at several top article directories is a favorite method among online entrepreneurs and affiliate marketers. This is highly-favored because you will not only capture buying customers but improves the page ranking of your blog as well, especially if you submit and publish articles at high PR sites like ezinearticles.com.
However, most top article directories usually do not allow links to adult blogs. This also holds true to some high PR popular web 2.0 properties like Hubpages and Squidoo. While there are a handful of directories that allow mature contents, these sites have low page rank. Thus, they have little SEO value. Nonetheless, you can still get a handful of direct visitors if your articles have high page views.
Social Bookmarking
StumbleUpon and Reddit are popular bookmarking sites that can tremendously boost traffic to web-pages with interesting posts and eye-catching headlines. However, these are wholesome social places that do not allow adult contents and bookmarks on porn blogs.
But, this is not the end of the road for adult-social bookmarking. There are also places where you can bookmark your interests that are intended for mature audiences only. While there are many, you can start with the following list:
- http://salacious.co/
- http://www.adultsocialbookmarking.com/
- http://www.adultspace.com
- http://www.qualitysubmissions.com (paid)
- http://www.indecentbookmarks.com/
Tips and Tricks in Promoting Blogs for Adult Viewers
While the above popular advertising techniques can be used with restriction, there are several effective marketing strategies that are perfect for adult blogs. Some of them may entail costs on your part, but most of the methods are free; yet, there are still quite effective for this purpose.
Adult Forum Marketing
Marketing via forum is one of the popular methods of online promotion, and the good news is, there are several adult forums that you can join and start marketing your products and services. These forums allow members to share their ideas, lists, and resources; as well as interact with others regarding mature issues.
Listed are some of the forums where you can start your campaign. The rules are generally the same; respect other members, no direct affiliate links in forum signatures, and avoid spamming.
- http://forum.dumpstersluts.com/
- http://www.adultwebmastergroup.com/
- http://www.adultwebmastermeeting.com/
- http://www.netpond.com/
- http://adultbizforum.com
Before joining any of the above forums, make sure to read first the rules and regulations, and be watchful of some restrictions to avoid being suspended or to avoid being slapped with infarction from other members.
Pay-Per-Click Advertising
Just like advertising general goods and merchandises, you can also advertise your adult products via pay-per-click advertising. This method may require initial investment at your end, but the returns can be substantial if you target the right keywords to capture the appropriate market segment.
One of the best things about this method is that results are quicker compared to other methods of marketing. Aside from that, you can also get highly-targeted viewers to your site if you are able to use the perfect keywords.
Google and Yahoo have set limitations to PPC for porn sites. There are rules to follow that include an age disclaimer. Read the terms of service if your blog meets the criteria set by the advertiser. Aside from Google, another great PPC site especially intended for mature people is http://www.adultsense.com/. This works like Google Adsense in some ways.
Video or YouTube Marketing
YouTube allows video uploads of files with mature content. But there are also limitations. Full frontal nudity is not allowed. Despite the restriction, Youtube marketing is still one of the best strategies to use.
Create video files depicting gorgeous and sexy women and place links to your blog for viewers to follow if they want more. Make sure that your video preview is eye-catching enough for viewers to check.
Bear in mind that most men and some women are easily attracted to video previews showing men and women in their sexiest forms. You can easily get many page views if you carefully choose the perfect photo that captures many viewers.
Traffic and Link Exchange
Another great method of marketing is link exchange. You can tap on the reputation and popularity of well-respected blogs by requesting for a link exchange. This works best on both ends.
However, this is easier to do if you have already established a name in the adult industry, and your site also receives high monthly traffic. Otherwise, it would be hard to get approval from webmasters and owners of adult sources. Nonetheless, it’s worth the try and some blogs will forge a link exchange agreement with you.
Create and Regularly Update Thumbnail Gallery Pages or TPG
Thumbnail gallery pages, also known as TPG, are excellent venues for capturing targeted leads. By providing free galleries of sexy women and a couple of adult scenes, you can easily turn viewers into valuable clients.
Most popular adult blogs normally have thumbnails and free galleries to spark the desires and interests of the viewers. When they clamor for more, that’s the time you strike at them by presenting your killer sales pages. This is an excellent technique that works. In fact, some blogs have link exchange agreements via TPG, thereby gaining more exposure.
Just like most products, you can make it big in the adult niche provided that you follow certain rules, and implement the right strategies that work well in your case.
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