width=”300″ height=”214″ />Gambling today has advanced to higher levels with the advent of technological developments and the availability of the internet. It has invaded the online world with big bang that sent thousands of people opting for online betting rather than personally going to casino palaces and bingo halls to try their luck on money. Consequently, many business-minded people took the opportunity of high demand by promoting online betting through affiliate programs.
With so many marketers joining the bandwagon that promises ultimate success in making thousands of bucks per month, gambling industry has become quite competitive online. This poses a great challenge on how to market a gambling website.
Why Promote for a Gambling Affiliate Program
There are many reasons why you should opt for gambling over the other affiliate networks. First and foremost, this is multi-million dollar industry, with thousands of people placing online bets every day. Despite of the looming financial market condition, people still place their money on the line for betting; hoping to double, triple, or increase in tens of folds their current cash level.
Aside from that, majority of the people who place bets online and offline belong to the median to upper income bracket; many of them are not employees with risks of losing their jobs to layoff, but employers themselves who are not affected by retrenchment. These people are rich and wealthy, living luxurious and lavish lives that can afford to lose a couple of thousands of dollars just for sheer fun and enjoyment.
Therefore, the target audiences have the money, and they are willing to shell out a handful of dollars for betting. The challenge, however, is not so much on convincing them to place the bet in your site, but to trust your website for the placement of bets.
While hard-selling may still be required for those new to gambling and they simply want to check how the system works and try their luck on betting, for the most part there is no hard selling since the target audience are already convinced that they can make huge amount of money from it, while taking the risk of losing money as well.
What Separates Gambling from the Other Affiliate Programs
The whole process of marketing for a gambling affiliate program may be somewhat similar to the rest, there are a couple of limitations and a few important legalities that you must always keep in mind. Unlike the standard programs where you have well-expanded marketing flexibility, promoting a gambling program has several limitations in advertising.
Some online resources and communities do allow promotion of products and services, but restrict marketing for gambling products along with adult programs. This sets a barrier to your campaign. But this cannot promote it in any way. There are also several online venues where gambling products are allowed, and these places are usually flocked with the right people to market your products to. You could also purchase online gambling traffic directly from suppliers.
Thus, due diligence is necessary. Carefully research your promotional campaign to avoid bumping on people who do not want to be promoted with betting games and gambling products. There are several marketing strategies that are applicable to general products for all ages, but not applicable to gambling and adult products.
Therefore, your strategies must be focused on techniques that are intended for mature audiences. Popular promotional methods like article marketing, social marketing and bookmarking may be done on restricted use.
Article marketing, for instance, is usually done by submitting and publishing articles at top article directories like Ezine, as well as in several web 2.0 properties like Squidoo. However, these places do not allow gambling-related articles. Thus, you cannot include as part of your marketing plan. Instead, search for article directories that allow contents for mature audiences.
The same is also true in social marketing, video marketing, and social bookmarking strategies. While these things limit your freedom in promoting your affiliate products, the good news is your campaign is more focused, instead, on a specific niche; thereby giving you better conversion rate.
What are the Top Gambling Affiliate Programs
Selecting the right betting program is relatively easy; there are a couple of great affiliate networks to choose from. Compensation schemes significantly differ from one program to another, and they have different products as well. Therefore, choose correctly what fits better in your case.
Take note that there are many betting games to promote; but there are three popular ones to start with, and they are poker, bingo, and casino. These games cater to a bigger market, thereby giving you better chance of closing sales. However, they are also very competitive with many affiliate marketers highlight these games in their gambling site. To stand out from the rest, you must give valuable offers and be creative in your marketing strategies.
Nonetheless, listed below are some of the popular affiliate programs for gambling. Check each site and take note of the compensation package and the kinds of games available for promotion. Make sure the offered games are popular enough to guarantee sufficient monthly traffic to your blog.
Bingo Affiliate Programs
Worldbingoaffiliates.com – this is a great program with good conversion rate. This caters to the US market.
Gamingdollars.com – this is very popular with thousands of members all over the world. Unfortunately, this is not open to the US market, but only players from other countries.
Revenuegiants.com/affiliate – this is perfect for the players in North America, US, as well as other countries. Incentives are quite attractive and many players stick around for a longer time, thereby giving you recurring income.
Adv.gamingpartners.com – this is one of the leading gambling programs with many popular games like Tiki Bingo, Kiwi Bingo, and Blackpool Bingo. Just like Gaming Dollars, Gaming Partners caters to various countries outside of US.
Referbingo.com – Refer Bingo has a unique structure that allows you to earn bigger income in various means that include CPA. This is convert with well, with many players hanging out for longer time.
Partners.betus.com – Bet US is an excellent affiliate program for US players with outstanding conversion rate. There are many players, and there are also numerous kinds of games to choose from.
Casino Affiliate Programs
C-planet.com – C Planet is one of the top programs for betting in casino with high conversion. You can earn commissions as high as 45%, giving you a better chance of making it big with this affiliate program.
Grandevegascasino.com – Grande Vegas is the network to go for those who prefer to play the RTG casino. Earning is high at 45% of the revenues on the first 3 months; afterwards, the percentage share goes down to 30% to 35%.
Affiliateedge.com – Affiliate edge has a significant edge over the others with 7 different types of casino games to offer. You can earn 40% of the share, and this caters to different players around the world.
Poker Affiliate Programs
Pokeraffiliateworld.com – Poker affiliate world is famous when it comes to poker games. This program offers various kinds of games like the Full Tilt and the Poker Starts. It also gives good CPA rates to its affiliates.
Focalclick.com – Focal click is well-known for its Sun Poker, which is a leading poker room with numerous global players.
Don’t limit your options on the choices listed above. There are still plenty of programs to choose from to market a gambling website, but you can start with the popular ones, get gambling website visitors and start making money from this business undertaking.