There are lots of horror stories out there of people trusting their META information and SEO work to companies who are supposed to specialize in the process, only to get bad data. Bad data would mean the keywords weren’t correct, the META information was left out or even that the backlinks coming in to the website weren’t high quality and actually penalized the site. When you know a little bit about SEO you understand that keywords do make all of the difference in the world when it comes to page placement on the search engines. How do you ensure that the company you use or plan on using is a great backlink service and not one that will get you dropped in search rankings?
Luckily there are a lot of ways to find a good backlink company. The horror stories are more fun to tell because they are dramatic. It is just like watching the news at night or on the Internet. The train wrecks always get more viewers just because people can’t turn away. Bad news gets more notice than good news, so why should businesses be any different. But you don’t have to worry, no matter how many horror stories you have heard.
Here are some ways in which you can check out if a company provides quality backlinks and other SEO services:
- Review their own website
- Ask for client referrals
- Discuss their methods of finding links
- Ask some basic SEO questions and see what answers you get
Read the Website
How high in the search rankings was their own site? That should be a huge answer to what they can do for you. If they are on the top of the list when you searched reliable backlink company, then you at least know they understand the SEO concepts to get good placement. Review all of the top sites and see what they have to offer before you commit to just the top place holder.
Is the website they created informative? Do they provide details of all their services which are clear and understandable? A website should be clear on what they can do for you and encourage you to call when you want what they have to offer. You shouldn’t have to call just to understand what exactly it is they are providing. When the site explains their services and they look like they could be a good fit, then you can move on to the next step.
Ask For Referrals
Any good business shouldn’t balk at doing this, no matter what market or industry or specialty they run. Reputable businesses should have a whole list of people they can turn over to you to contact when you want to ask about their service or product. In this case, they might have phone numbers or it could be email addresses that you have to use in order to contact the company. Don’t feel bad to ask for referrals since they should be proud to show off good customer service through a happy client. When they fail to turn over any clients’ names or contacts, it is a red flag that they don’t have any and you should run, not walk away from using them. There are many other choices for backlink service providers, so don’t feel bad if the first one you try doesn’t work.
Discuss Methods of Implementation
So far, so good. You have gotten to the point where you start asking them how they implement what they have promised. How do they get good quality backlinks to your site? What are the ways they incorporate keywords in to your site? How do they find links to reciprocate with so that you can return the favor of those sites linking up to you? They should have answers as to all of the methods they use in getting your website more visibility and exposure to the public. They also shouldn’t get defensive about you asking questions as to how you will work on your site, because it is your site. You own it and you are paying them to do a service to you. You have every right to ask about how they will perform that service to benefit your livelihood.
Pop Quiz Time
When they seem pretty knowledgeable, test out how much. Throw a question or two out there about appropriate keyword density and see what their response is. Quiz them about what makes for a quality backlinks and what type should be avoided on a website. Once all of those answers are acceptable, then you can proceed to hire them to do the work on your website. If the person you are talking to or emailing with fails on any of the answers, move on. You don’t want their lack of knowledge to harm the viability of your website. Get someone who does have the knowledge that can move you up in the rankings.
Once you have reviewed all of the ideals and are satisfied with the answers, then you go ahead and get a few more answers. If the company you were interviewing didn’t come back with answers that made you feel confident in their ability, then skip them and find a different one to use for your company. Going with the wrong company can be detrimental to your business, so take the time to find one that is a right fit. When you have it, do the following:
- Set the price ahead of time so there are no surprises
- Put your order in writing
Getting a written price for services and what you will be receiving isn’t any different than what you would do if your car or your appliances were getting fixed. The service they provide is in writing with the cost and then you can both agree on it and sign it so it is all legal. If they are not willing to put the price in writing and sign on it, then you should see a red flag raise and know to move on.
There are a lot of good backlink services available through the Internet, you just have to take the time to look for them. Don’t use the first one you see or the cheapest one, but a company that fits in with your own business ideals. Review their feedback and ask a lot of questions in order to determine which company is the right fit to work on your webpage. There are a lot of companies to choose from, so don’t worry about being a little bit choosy in who you deal with.
Using a backlink service will be a little bit of money in the budget, but it could be money well spent if your ranking increases from the fifth page on Google to the first page. You don’t even have to be in the first spot for your keyword, just on the first page and you will see a noticeable improvement in the clientele that visit your site. Traffic will be heavier and as a result of being heavy you will see more money being spent on your products or your services offered.
- Finding High Quality Backlinks