Creating a website is getting easier nowadays. There are many tools that allow you to build your own website without the assistance from technical experts, programmers, and graphics designers. Even if you are new to online business, you can create your own site and get it live online within a day.
The hardest part about having a website is not in the building process, but in getting visitors to the site. Unlike building a website which is done only once, getting continuous flow of traffic is an ongoing process in order to maintain the level of visitors to your website.
How do you get website traffic? There are countless ways of funnelling traffic to your site. You can either opt for the natural means, or buy quality traffic and instantly get an upsurge of targeted visitors.
Either way, it is best to check the available options in order to determine the methods that apply in your case. It is important to keep in mind that there are legitimate techniques, also known as the ‘White Hat’ methods, and there are also illegitimate means, popularly known as the ‘Black Hat’ methods.
You should use only the methods that are legitimate, and steer clear of using techniques that are labelled as ‘Black Hat’ in order to avoid facing serious consequences that are detrimental to the success of your business.
To ensure your strategies are legitimate, it is best to start your campaign with the following well-proven means of getting website traffic.
1. Article Marketing
This may seem an ‘old-school’ technique for some veteran marketers, but this is still quite effective. Publish good-quality articles and submit them to top article directories like Ezine, Articlebase, and some Web 2.0 properties like Hubpage and Squidoo. Make sure to add contextual links to your site to drive traffic, or place in the links in the resource box of your articles.
What is good about this method is that you will not only get targeted visitors but also create good quality backlinks that can boost the search engine ranking of your site. The more articles you publish the more backlinks your site will have, and more visitors as well.
2. Social Media Marketing
This is the trending method today, especially with Facebook getting more popular with more than half a billion users worldwide, and still growing. Having accounts in some popular social sites like Facebook, Twitter, MySpace, LinkedIn, and StumbleUpon can help in getting more visitors to your site, if you take advantage of the opportunities that these social sites can offer to your business.
Social media marketing is relatively complex since there are a lot of social sites, and each site requires unique strategies in getting targeted traffic. You must also spend some time in engaging with other members in order to be effective in this approach.
If you are planning to implement social marketing, make sure to start first with Facebook by creating a Facebook fan page. Success rate is higher, giving you better chance of getting more targeted visitors. However, you must also build a community of fans in your fan page to successful in this endeavour.
3. Email Marketing
If you have a list of subscribers, use your list to promote your site. The more people there are in your list, the higher traffic you will also get. But this only applies if you have a list of subscribers. If you don’t have one, start building a list because you can use it in many ways other than driving traffic to your site.
4. Advertise your Site
If you want faster results, advertise and promote your website and give it well-expanded exposure. You have several options to choose from such as click-per-action (CPA), pay-per-click (PPC), and advertising in popular websites. You may need to invest on these campaigns, but the amount you will spend will also give you higher return on investment if the methods are effective.
5. Video Marketing
Create videos and upload these videos in YouTube. Make sure to place a link to your site at the end of the video files where viewers can visit to get more related information. If your videos are very appealing, it will get higher views, thereby sending more viewers to your website.
6. Search Engine Optimization
This is one of the methods that you should use to get quality traffic. Getting your website to the front page of Google and other search engines can have tremendous benefits. Your site will get endless flow of organic traffic.
Unlike other techniques that drive traffic for as long as you are actively doing the campaign; in this case, traffic still flows even if you are no longer promoting your site provided that ranking remains at the front of search engine result pages.
7. Buy Quality Traffic
If you have the capital to invest in promoting your website, it is highly recommended to apportion a certain amount for buying traffic. There are several reliable companies today that are offering such services that will give you amazing results.
This is a legitimate method, as long as you are also using the services of a trusted firm. Extra-cautious must, therefore, be observed when choosing the right service provider. The best part about this technique is the results are fast. You can observe sudden increase in traffic within the week, and enjoy more visitors to your site by the end of the month.
The availability of many options sometimes makes it quite confusing to choose the best marketing campaign to launch. The ideal method is to try some, if not all, of the above strategies in order to determine a particular campaign that provides the best result.
Whatever techniques you are planning to use, make sure to include search engine optimization, which is a standard promotional campaign that ensures long-term success for your business. This must be done along with some short-term campaigns like advertising, article marketing, and social media marketing.
Most of the aforementioned techniques normally require investment in time and some efforts on your part. The easier way in getting a sudden surge of visitors is to buy quality traffic by targeting the right customers. This will generate higher conversion rate as well.
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