Google and other search engines use unique algorithms and parameters when ranking websites; that is why many site owners are also implementing different techniques of improving website rankings. This is an important aspect of the site’s existence. It usually translates to traffic. The better the rank the more visitors the website will get.
It is for this reason that many website owners today are giving website rankings due focus with high priority, especially in the midst of continually changing parameters of Google. But regardless of the algorithm used by search engines to rank websites, the core parameters still remain. And if you focus on these central ranking factors, you should observe enhanced page rank of your site, until it eventually gets to the top of search engine result pages.
One of the ranking parameters is the quality of the content. Google, as well as other top search engines like Yahoo and Bing, are now giving more emphasis on the quality of the site through its content. Therefore, one of the best ways to improve the ranking of your site is to continuously publish top-notch quality contents that are not only fully optimized with the right keyword density but also contain valuable information to the readers.
A good technique is to add a blog to your site where you can regularly publish exceptional quality blog posts that also allow readers to comment and interact. If your post has many comments, not spam comments made by backlink builders and robots, then search engines will rate the post as popular, giving your site some plus points in page ranking.
With a blog section in your site, you can literally blog your way towards improving its page rank among search engines. Some of your blog posts may even be used by Google and other search engines to rank your site, and not your homepage. While the ideal scenario is getting the homepage of your website to the front result pages of Google, it is already good enough if one of the blog posts made it to the top instead.
Aside from internal blog within your site, it is also important to create another blog outside of the website, thereby creating valuable link juices to your site. Posting more blog posts with links to your site will further improve its page rank as each post further increases the external backlinks to the main site.
Take note that another important ranking parameter is backlinks. More backlinks from authority sites will give your main site better page rank. If you continually publish regular blog posts, your blog will eventually improve its rank as well.
It is further recommended to create different blogs, not just one blog. While this tends to become more expensive, but if money is an issue then you can always opt to use free blog platforms like WordPress and Blogger.
Blogging is an excellent method of improving website rankings, while sending more good quality visitors to the main site at the same time.