If you’ve gone through all the usual SEO and traffic tricks to try to build your website’s ranking, there may be a few more strategies you haven’t thought of yet. Some websites come up with such unique formats or landing page hooks, that visitors can’t help but take a look and stay awhile longer. Here are ten sites that use creativity to get more website traffic.
Although this site is for a mobile app, when you hit the landing page, you are introduced to either an animated trailer or a video game style overview. The video game allows you to become Ben the Bodyguard as he strolls down a dark street remembering some risky times when people who were not protected by him became victims. Eventually, he strolls right into a form, so you can purchase his protective services for your iPhone and opt in to their special offers. The entire time you’re on the site, it feels like you are playing a game, not watching a commercial.
When you are in the business of creating illustrative content, you need to be able to show off your work. Ala has put all of their website onto one long landing page. This guarantees that all the traffic points to one location and that anyone who comes to their site has the opportunity to see everything in one quick browse. You simply scroll down to transition through artistic panels inspired by various client projects. They take you on a journey through their work until you end up at their About Us and Contact Us blurbs. It seems they feel their work is not only good enough to draw onlookers, but to secure a few more clients after looking through it all as well.
One site decided to capitalize on the app trend. While there are already a lot of apps on the market, there always seems to be new ideas out there waiting to be made. That’s because the people who actually know how to program an app are not quite as many as those with the ideas. They Make Apps brought all the app makers into one place to be browsed by potential customers. Each one is listed with info regarding the type of device they design for, past successful apps, and their approximate cost. This site looks to increase website traffic by capturing those looking for apps, app makers, and ideas for apps from both the developer and customer ends.
With so many people looking to images and videos to get their information, Deda has a great site. Instead of using paragraphs of text to explain her services, she represents them through infographics. These are a popular new way to give information because they make even complicated processes easier to understand. Their attractive looks also makes them fun to read and more memorable. After just a quick glance through her page, you can get a pretty good idea of her design style, inspiration, creative process, and strengths. This is something that other sites might take pages to describe.
At New Quest, you can find a landing page that is a dream for mobile users. Instead of text and link phrases on the home page, you get big, bold iconic buttons that animate as you hover over them. You can’t help but touch these if you’re using a mobile device and browsing with your thumbs. They are meant for flicking, tapping, and hovering. This kind of tempting touch website is sure to gain some popularity as more people browse from their mobile devices and use smaller screens manipulated with their fingers.
Although the SubPlot site is about advertising, they lead with their blog. Calling it a newsfeed, they show off their products, announce recent awards, and give out design advice. Each blog is illustrated by some of their work. All of this works together to create a very convincing brand image that convinces its visitors to become customers. Blogs are getting a lot of attention from business sites of late because they realize how effective they are at creating conversions and attracting loyal traffic.
Jux takes its brand name and turns it into a verb by hosting an interactive site meant to customize the designs of visitors into one of a few graphic styles for more attractive website publication. Anything that can be put into a visual format can be done on this site, whether you want to transfer your plain blog text into a slideshow, video, block quotes, countdown, or a floating article. By registering for the site, you can experiment with your text and photos with an outcome that will look just as professional and creative as their site. These designers have made their site into a tool that makes it fun for visitors to do the design work themselves.
At Private Design, you are met with a fairly washed out landing page. Everything is in grayscale until you scroll your mouse over it. That means, in order to figure out what the site is and gain information, you need to highlight each object which then transforms into full color. It makes exploring the site fun and forces visitors to focus all of their attention on one piece of information at a time. This prevents random scrolling and makes the audience much more likely to take information in rather than just browse over it.
The site Kinetic isn’t really anything more than a demo of a new site feature, but it’s still an interesting concept. It uses sound to guide the viewer through the page. There is little text on the page, and the text that is there is animated. Upon arriving, visitors hear a radio, and as they scroll through the various sections of the page, the radio sounds like it’s tuning between stations. As the visitor settles on a section, the radio tunes to a smooth-sounding station. This is a great way to get traffic to check out various parts of your page and makes for a great opportunity for you to narrate various features of your business.
If you are about spreading an important message more so than selling something to the public, then you need a site with a hook, much like Slavery Footprint. They are an organization trying to get people to understand how their actions, even in America, help to contribute to slavery. They hook their audience by asking them a very shocking and targeted question that visitors can’t help but answer, which means interacting with their page. Once the interaction begins, you are either taking a survey to find out your slavery impact, much like a carbon footprint, or scrolling through convincing statistics that are introduced by animated figures as you scroll. The design and the content make this site a popular web traffic stop, and its fun interface and sharing features make it easy for it to get website traffic on a regular basis.
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